Xygarathma

Art director & designer with 10 years of experience shaping memorable brands, events and digital experiences.

You can find my work
in Apple stores worldwide

[ZAI-GA-RATH-MA]

See my work
In Apple Stores worldwideIn-flight on Emirates, Etihad & Cathay PacificEvents featuring Steven Bartlett & Jay ShettyNamed one of 11 Young Malaysians to WatchFeatured on the App StoreSymbol Award winnerThe Prime Minister’s Award winnerIn Apple Stores worldwideIn-flight on Emirates, Etihad & Cathay PacificEvents featuring Steven Bartlett & Jay ShettyNamed one of 11 Young Malaysians to WatchFeatured on the App StoreSymbol Award winnerThe Prime Minister’s Award winner

Selected work

Watch the motion reelMotion reel
States
BrandingPackagingExperientialArt direction

States

A mood design brand with packaging and a companion app

Mood brand & app
Mindvalley Quests
Cover designGraphic designArt direction

Mindvalley Quests

An online learning platform, Apple demo app and in-flight entertainment feature

Learning platform
Future Human
PrintBrandingExperiential

Future Human

A Dubai conference reaching 10,000 people in person and online

Conference
OMVANA
BrandingGraphic designUI

OMVANA

A meditation and mindfulness app

Meditation app
Deep Summit
BrandingPrintEvent

Deep Summit

Brand identity for a summit in Nuanu, Bali

Summit identity
Mindvalley U
BrandingEventExperiential

Mindvalley U

Event branding & experience design for Mindvalley’s flagship annual event

Event brand
Set Design
Art directionSet designStyling

Set Design

Filmed environments for Mindvalley Quests

Set design
Coming soonWe The Many
Book designEditorialArt direction

We The Many

A genealogy-based coffee table book

Coffee table book
Coming soonLebibi’s Toys wordmark over wooden building blocks
BrandingLogo design

Lebibi’s Toys

Brand identity for a toy brand

Toy brand
PlaceholderTanah brand identity
BrandingTypography

Tanah

Brand identity rooted in earth and natural materials

Brand identity
Motion reel

In motion

Animation and editing by me, from logo reveals and title sequences to social content.

Want to see more?

Posters, covers, illustrations and one-off experiments.

What I do

Art direction and design across digital and physical, with an eye on the numbers.

01 — Digital

Screens & campaigns

Identities, campaigns and content built to work across every screen.

  • Art direction
  • Brand identity
  • Graphic design
  • App & UI
  • Social & ads
  • Motion direction
02 — Physical

Spaces & experiences

Events, sets and branded spaces that people step into and move through.

  • Events
  • Experiential
  • Set design
  • Packaging
  • Print & merch
  • Wayfinding
03 — Data

Numbers in view

On top of the craft, I pay attention to the data, making sure my team and I always know how a project is really performing.

  • CTR↑
  • ROAS↑
  • Conversion↑
  • Engagement rate↑
  • Brand recognition↑